Looks like Sony is at least making an effort on this game in the face of Titanfall.  You might not see the ad if you use adblock! Espn.com for those who don't know. Espn is a big site and the ad is pretty in your face lol. Thoughts?

Was he playing a vita?

That would be amazing lol, nice catch.  I would do that kind of stuff all the time if I was sony, but in a funny nonoverbearing way.

Sony is on point with the advertising.

To bad everyone runs ad block lol

Not really, I've heard of a lot of people who don't. I don't understand why, but they don't.

Infamous Second Son is not going to be as big as people think it will. It's a series like Killzone that hardcore Sony fans will buy but nobody else cares about.

sony really are marketing this game poorly.

Also, a trailer autoplays on a screen that goes over the main articles.  It's pretty insane, they basically took over the site lol. 

P.S.  Try and use Internet Explorer, it worked for me.