Otakumegane said: Just enforce the ratings and everything will be fine jeez. Parents need to understand that the ratings system exists for a reason. |
Technically the rating system isn't actually a law. The ESRB has no actual power to enforce their ratings, games stores can sell M rated games to 5 year olds if they want. Most just don't out of common respect/fear of backlash.
Retailer Support of Ratings
Although it does not have the legal authority to implement or enforce retailer sales policies with respect to video games, the ESRB works closely with retailers to: a) provide in-store signage which explains the rating system; b) support their store policies pertaining to the sale or rental of Mature-rated games to minors; and c) help educate and train store associates and employees with regard to the rating system. For more information about the ESRB retail partnership program and the ESRB Retail Council (ERC), click here.
http://www.esrb.org/ratings/enforcement.jsp