We are seeking a talented and detail-oriented Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online engagement, and increase sales across various platforms. This role offers an exciting opportunity to work with cutting-edge tools and techniques in a fast-paced environment, contributing to the growth of our e-commerce presence and overall digital footprint.

Duties

• Develop, implement, and manage digital marketing campaigns across channels including social media, email, search engines, and display advertising.


• Conduct keyword research and optimize content for SEO to improve organic search rankings.


• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords, analyzing performance metrics for continuous improvement.


• Create compelling visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to support marketing initiatives.


• Maintain and update website content using WordPress, HTML, CSS, and JavaScript to ensure a user-friendly experience.


• Monitor website traffic and campaign performance using Google Analytics and other analytics tools to derive actionable insights.


• Coordinate email marketing campaigns, including designing templates and segmenting audiences for targeted outreach.


• Perform SQL queries to analyze data trends and support marketing decision-making processes.


• Collaborate with cross-functional teams to align marketing strategies with overall business goals.


• Stay current with the latest trends in digital marketing, e-commerce, and industry best practices.

Requirements

• Proven experience in digital marketing with a strong understanding of e-commerce platforms.


• Proficiency in SEO techniques, keyword research, and content optimization strategies.


• Hands-on experience with Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, Google Analytics, Google Ads, Facebook Advertising, Google AdWords, and email marketing tools.


• Strong graphic design skills with an eye for aesthetics and branding consistency.


• Knowledge of canvas prints analytics tools to measure campaign effectiveness and user engagement.


• Excellent communication skills with the ability to craft compelling messages tailored to target audiences.


• Ability to work independently as well as collaboratively within a team environment.


• A proactive attitude with strong organizational skills and attention to detail. This position is ideal for a creative professional passionate about leveraging digital channels to drive business growth while continuously expanding their skill set in a supportive environment.