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Services and goods are exchanged between buyers and sellers this in a marketplace. A regular marketplace can be looked at as a city square where sellers set up stores and buyers browse through these stalls to make purchases. This old idea of a marketplace is still in existence in several parts of the world. Sale of consumer products and services in small quantities is known as retail selling. Retail store selling has undergone a lot of changes over a period of time. The style of a retail store is essential for its success. This is because the first impression has a lasting impact in the minds of the consumers. Providing sensory stimulation to absolutely free themes has a positive influence issues purchasing conduct. For this, some stores play a light audio, some light scented wax lights and some others play with the lighting in various sections of their grocer.