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Regrettably, too many marketers overlook go the science and go for the easy way of throwing up a lot of product images on the page with little considered to how the viewer might actually process a spread. Yes, I said marketers because let's be honest; designers are driven by budgets, deadlines, density and an ethos of where catalogs fits into the marketing eco-system. The landscape of visuals presented in your catalog design should create a competent and effective piece of advertising WHEN you consider the next. Find things due to way it appears to be, what it REALLY DOES or how it makes them FEEL. When choosing a photograph to best represent a product, gravitate towards the the one that best answers this question. As an example, if a products true value is in what it does, make sure to demonstrate it doing that unique thing. This often requires a second photograph and that's flawlessly fine.