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Sony said they were after cash at this point of this console generation.

They don't care if one of their beloved franchises is shared with their competitor if that amkes them $$$. they do what they have to in order to lower those losses.

I'm sure PSN will see lots of advertising in the coming future. There will be god of war happy meals at Burger King...etc.

What is the point of you your post actually? Are you saying xbox didn't get anything in the FF13 announcement? And that Sony is gaining everything from this?