MetalRain on 16 July 2008
First steps: find a good entertaining PR, please stop talking about the power of PS3 for hours, no more interviews to developers praising the system, stop talking about BD capabilities...2005 is gone. And stop asking people to wait.
Use your time to show your goods, your ideas in this GAMING industry in a funny entertaining way.. and only after that you can talk about extra features.
Final dramatic huge announcements work. Go for it next time
