Erm... Final Fantasy is not exclusive, and will not be coming out stateside in 2009, so you can put 2010 down for their "strategy". (I can't believe no one called him out on this... well this is the MS forum)
Here's the thing about this strategy though. Once the momentum shifts, you're left in the dust. This is why Ninty and Sony have moved to more internal development. In a few years, on the next wave of game consoles, if Third parties aren't feeling XBOX, they'll move on, and because of Microsoft's lackluster internal development, they'll be out in the cold.
And there's no question that MS will still finish last this generation. There's no more exclusives to make multi-plat and/or steal. Now I can't wait until next year's MS E3 conference. Nothing to steal, so their conference will have to stand on it's own.
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