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How long do you think it will be before we get an accurate assessment of this week's sales? I think Ioi will have a particularly hard time, not just because of the sudden surge, but also because a significant portion of that surge appears to be in online sales, which I assume are more difficult to track. Moreover, this is just inside NPD's new July window, so it may not be until early August that we really understand how effective this has been.



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