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I don't buy the "could have saved $100" argument by being able to buy this title for the 360.

It's bunk and everyone knows it.

By this line of reasoning, anyone who bought a 60GB PS3 during the first 7 or so months it was priced at $599 could have saved themselves $200 by not doing anything until the $399 SKU was released. Why would it make a difference? FFXIII wasn't available then and it still isn't available now even with the $399 SKU.

If someone were hypothetically buying a console for one specific game, a reasonably intelligent, sensible individual would likely wait for that one specific game to go retail first. Most likely, buying the game along with the console.

Why would anyone claim to buy a piece of hardware months, if not years before said title were even published?

It's common knowledge that the price of consoles drops in increments throughout their life cycles.

By the time FFXIII is published, there's a high probability one could buy a new PS3 for about $100 less than today at $299.

But people are going to get hurt, upset, offended, whatever anyway because people are emotional and often irrational beings.

From SE's point of view, I don't blame them. There is a large user base for JRPGs on the 360 in English speaking territories. FFXIII has been in production for years and stands to run up a very large development budget by the time the project wraps up.

From Sony's point of view, they've already gone on record as saying they aren't paying for exclusivity this generation. Maybe not 100% true since technically, bundling MGS4 with the 80GB SKU is in effect "paying" for that exclusivity by guaranteeing pack in sales, presumably minus the licensing fee (unconfirmed).