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Its Bloomberg. If you don't understand the specifics of energy supplies and trading these people can say whatever they want and the rich investors will 'believe' it. How are video games any different? The thing that seems kinda ironic is that the Wii is everywhere and everyone including these bloomberg readers know it, its bleeding obvious.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.