Sony CEO: I've played the Wii..an expensive niche device

[Bodhesatva]

He's clearly trying to position the PS3 as a multimedia hub that can play games, but can do other things at once. The idea being that games, by themselves, are niche; games, movies, and music are not.

Not saying that's fair (it isn't, obviously) but he's talking a specific position here. It is funny, however, that he implied that gaming as a whole is "niche," since pure gaming-only devices are, apparently, niche.