What is the advantage of Blu-ray to Sony now?

[Cheebee]

I totally agree with the OP. 

While Blu-ray may (and indeed will) become more and more popular, it will never, ever -EVER- become as big as DVD is. For the simple reason that to benefit from Blu-ray players, you'd need an HD tv. While those are of course getting more and more popular too, especially in America it would seem, there are still far more people who own standard tvs. Tons of people just don't care about HD. We're finally getting to a phase where DVDs have become the standard and most everyone has finally accepted the format and owns one or more DVD players, and they introduce a new format. It's just too soon. It may be hard to understand for some people, and especially the kind of people who visit a site like this, but the whole HD thing isn't as big on most people's minds as it is on theirs. A lot of people don't care about the difference in picture quality, and think the current resolutions are absolutely fine. DVDs can be played on any tv. For Blu-ray discs you'll need an expensive HD tv, something a lot of people don't have and will probably not get for many years. Also, there's the price. Besides the bigass expensive tvs, you'll also need a pricey Blu-ray player and then invest in heavily overpriced movies, compared to the substantially cheaper DVDs. 

I definitely see HD (Blu-ray or whatever) becoming more and more popular and gaining more marketshare in the future, but can and will it ever be as big as DVDs? No.