Umm, this myth of the discount upsets me.
When the 20gb PS3 came out it was $499. It (the 20GB) went down to $399, then the 40GB came out at $399 when the 20GB sold out.
Are memories really that short?
http://reviews.cnet.com/consoles/sony-playstation-3-40gb/4505-10109_7-32733577.html
http://www.gamespot.com/news/6182193.html
http://www.reuters.com/article/technologyNews/idUSN1732325620071018
Same goes for the 80GB btw.
http://reviews.cnet.com/consoles/sony-playstation-3-80gb/4505-10109_7-32733576.html
I would cite regulation, but I know you will simply ignore it.