What is the advantage of Blu-ray to Sony now?

[ion-storm]

Soleron said:

So, Blu-ray sales are OK. They are 10% of new disc sales in NA, and maybe 5% of all sales in NA, and probably negligible marketshare elsewhere (certainly in mindshare, everyone in the UK is still at the "What's a Blu-ray?" phase).

These are the hypothetical advantages of Blu-ray over DVD to SONY AS A PROFIT-MAKING ENTERPRISE.

- Higher margins due to more expensive equipment

- Control of who makes Blu-ray titles and disc manufacturing, etc.

- DRM

- Able to use technology in own products to exclusion of competitors (PS3 over Wii, 360)

- More content on discs (games and movies)

 

 

 

 

 

What? Surely the Blu-ray disc association has control over licensing. Microsoft or Nintendo could include blu-ray in their products if they so wished to license it.