As many have said, there are a number of ways to interpret a win for the 360. It won't win as in be the best selling console, that's for sure. It will win a few weeks in the HD console battle over the PS3, but that'll be contained to NA and they will be hard pressed to get more than one week in WW sales over Sony. But, it will help them stay on track for continued growth over last year. I'd call that a win, especially since they are still the newcomer of the bunch and have a lot to prove.
All told, I think in terms of where I'd want to be if I were in charge of the 360 I'd say I was already winning. The PS3 isn't going to dominate livingrooms anytime soon, so the battle for the all-in-one set-top-box is on hold; the product is gaining popularity in the face of a devestating hardware fiasco; the business is profitable, instead of a $1 billion a year loser; and the biggest market in the world has accepted the brandname as a legitimate competitor, ensuring future console generations will see some success. Yeah, sounds like a win compared to this time last year or the year before that.
You do not have the right to never be offended.
