MS has a hard cap on Xboxs they can sell, they just are headed to that cap more quickly since they already had the last generation to attract the certain demographic. They will sell to the 18-30 year olds who are too poor for a decent computer, as they did last gen. This is about a 25-30 million strong demo and as such its quite likely that, just like the xbox the 360 will hit 25-30 million before the end. Its going out of that demo that is the problem, there is just no reason for anyone else to buy a 360.
If you have a decent PC all the good 360 games will hit PC in better form (gears of war, mass effect, bioshock, ect ect ect.) If you are not 18-30 and don't love FPS type games there's really no reason to get a 360 (there are games like singstar, eye toy stuff and all that on the PS systems, obviously a lot of fluff on the Wii but on the 360....?). Basically everyone who wants to play games like Halo 3 and Gears of War will get a 360 just like most of them got an Xbox. That will let MS sell about 30 million total. This limit is shown in how the system never gains momentum. Its kind of been a slow burn since the start while the PS3 has gained large amounts of sales with every price drop. There are many reasons to want a PS3 even if you don't like hardcore FPS games, but very few reasons to want a 360 unless you're in the demo.
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