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BottledSpringWater said:
How is an ad done properly?

I recently played a PSN exclusive title PAIN and noticed something new; a billboard in the background near the bowling pins, discretely advertising a movie called " step brothers. " I thought it was fake, so i decided to google it and found it, a comedy starting Will Ferrel. Its a neat idea if they do it like this, and won't turn to console annoyances. If everything is done good, i wont have to buy Sony ADblocker.