G2ThaUNiT on 08 October 2026
Xbox announces Xbox XP, a new division "growing our games into enduring franchises that entertain; [...] spanning film and television, consumer products, strategic partnerships, and live experiences."https://t.co/rMakgNWI1m pic.twitter.com/pQV5qBYRMK
— Klobrille (@klobrille) October 8, 2026
The formation of the XP division formalizes four investment areas:
- XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
- XBOX PRODUCTS: Creating products that are authentic to the fandom that allow fans to celebrate and express the franchises they love.
- XBOX PLACES: Bringing communities together through live events, immersive experiences, attractions, broadcasts, and destinations.
- XBOX PARTNERSHIPS: Working with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.
You called down the thunder, now reap the whirlwind
