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By the way, as if GamePass wasn't a bad enough idea, Microsoft already knows how to make it worse:

Microsoft patents system to freeze games and inject ads during downtimes — watching commercials earns ad-free playtime credits
https://www.tomshardware.com/video-games/microsoft-patents-system-to-freeze-games-and-inject-ads-during-downtimes-watching-commercials-earns-ad-free-playtime-credits
More games are taking advantage of the free-to-play model, and Microsoft is building systems designed to deliver ads without disrupting the gaming experience. According to Respawn First, the system would first give players some ad-free playtime, which could either be based on time or in-game progress, such as levels and bosses. Once this expires, the company will then open a window and briefly serve “promoted content.”

However, this system will not just show ads out of the blue. Instead, it will work with the game engine so that they will only appear during downtimes, like after a boss fight, at the end of a cutscene, while a new level is loading, when you complete a quest, or enter a menu. While the ad is being served, the game enters a frozen state to ensure that player progress isn’t disturbed. After you finish watching the ad, it resets the ad-free playtime, allowing gamers to play another round with no distractions.