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darthv72 said:

Product placement and ads are NOT the same thing. 99% of the time, product placement is done to help offset production/development costs. You see it in movies, tv and games because the developer/production team either were approached by the product mfg to put their item in scene for a fee.... or the team needed more $$ and sold spots within their project.

Ads are deliberate promos either before, during (playback) or after a project has already been completed. To provide a revenue stream to whoever is displaying the aforementioned project. Completely separate from the project itself.

Im not a fan of ads, but then I dont always pay for ad-free services. When you are a paying customer, there is some expectation of ad-free service. Pluto is virtually an ad supported free version of paramount+. And paying for interest access does not count towards an ad-free service. What MS is promoting is non intrusive ads (does not interrupt gameplay) before a session. I can get behind that so long as they stay gaming related. 

The biggest irony is getting government funded ads served up during streaming. Cheaper tier streaming, but my tax dollars are used to annoy me with ads. "Paid for by the government on Ontario", you mean paid for by you, the one watching. So now I have to pay extra not to see the ads I pay for anyway, fucked up.

Ads are never non intrusive and they will be targeted at you and/or location based. And after all the praise for shorter loading times, why would you be ok with ads before a session... Splash screens are annoying enough (which are also ads, what do I care if it's made with Unity, Unreal engine and what other tools. Put it on the box, oh wait...)