Xbox's chief strategist considers using ads to "offer more affordable alternatives" for experiences

[SvennoJ]

ice said:

curl-6 said:

Yeah the risk is, it starts off in the free/cheap tiers, then over time infects the higher tiers.

There's always a risk, the big selling of the other tiers would be ad-free tho but yeah I wouldn't trust any big corpo

The other tiers would go up in price with the ad supported tier replacing the current cheapest tier. Product placement in games will be in all tiers, but now MS is experimenting with ad breaks in game streaming for a new ad supported tier... Hopefully it stays with streaming but before you know it you have PIP ads intruding while playing your own games on your own hardware. Banner at the bottom, side by side shrinking the game view temporarily. All the tricks from TV and You Tube are coming to gaming.