Not just ad placement in games, this is the future
Xbox rolls out ad-supported game streaming test for its insider programs, as hardware supply and affordability crisis rages on
https://www.eurogamer.net/xbox-game-advertising-insider-affordability
As seen in a new blog post on the official Xbox website, the details of the test are broken down in full. Ads will play before the one-hour sessions, with the article emphasising "the core game experience is unchanged", and the ad-supported streaming service is optional. It says: "Players can choose other ways to play at any time."
Yeah it starts with just a few once an hour. However on Prime I'm now up to 2:42 ad breaks (longest I have seen so far) can't ffwd like you used to with cable and a DVR, and they're now up to 5 times during one episode. There seems to be some AI behind it as if you exit and watch a different streaming service instead, then next time you get a shorter ad break at the start and get to watch the rest of the episode without ads. So I'm alternating between Prime and Disney+ atm...
I'm not enjoying streaming anymore, and sure you can sign up for all the premium tiers and pay more combined than for cable. Back to cable and the good old DVR for whatever is left on cable :/ The content on streaming keeps getting worse as well. Atm the only thing I'm sort of enjoying is The Wheel of Time. But it's a chore to watch, blu-ray versions are not available here, import for CAD 100 for a season... I might just read all the books again instead, cheaper, more fun, physical. I just got to find them all around the house.
Anyway, game streaming is back for the future of gaming as hardware becomes unaffordable and all those data centers got to do something when the AI boom busts and/or China makes cheaper more efficient models. Ad breaks in games are coming.
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