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1) Different name.
2) Abuse the purchasing power of Microsoft to buy up all the components during the early live shortage to get a head start.
3) Pay Square Enix to get Final Fantasy 7rm at launch, better yet exclusive
4) Accelerate game development for first parties, if not possible buy console exclusivity of big games (see FF7)
5) Less focus or no Gamepass, it devalued the brand.
6) Buy market share with game and hardware pricing vs. competition (Microsoft has the deep pockets to do it)

Now not in favour of big corp doing some of the above, but it would have worked.