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I really like this question! Definitely east IMO. As somebody who almost exclusively plays Nintendo (and if not Nintendo, then Sega, SquEnix, Team Asobu… all of which are JP lol), I find it very jarring booting up a game made by a western studio. It feels a lot more “cinematic” when it comes from the west (e.g. the opening to MP4:Beyond, anything Naughty Dog post-2007), whereas gameplay feels like the bigger focus and story feels more authentic and less “pander-y” when it comes from the east.