NEW Playstation Dress Info - Interactive fashion magazine?

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Playstation dress

One would assume anything named dress would at least involve a dress, but not so in this case, at least not yet. Announced late last year, dress is an "interactive fashion magazine" that will allow fashionistas to check out the latest apparel from real designers. What differentiates dress from more traditional publications is that it will contain "true to life representation of fashion models" and will also "simulate all fabrics and color options" for each piece of clothing and allow users to combine them. Eventually, it will even allow budding fashion designers the share their creations via the PSN and host virtual runway shows.

The first collaboration was announced at Pitti Uomo, the annual menswear trade show held in Florence, with PUMA by Mihara Yasuhiro. The designer thinks dress "fits the innovative PUMA by Mihara Yasuhiro philosophy." Yasuhiro's inspiration for this season? "Global warming and the dramatic effect it is having on our planet." Some of his creations are shown above and you can actually buy pieces from the collection at flagship PUMA stores in major cities. What do you guys think? Is there an audience for this? Is this the beginning of "lifestyle gaming", casual gaming's more mature cousin?

I'm not so sure about this idea. I think it will be a big flop. Do you guys think that this is a good idea by SONY to reach out to a female audience?