Analyst: 360 Needs More Than a Price Cut

[dib8rman]

Not FUDing, but watching Microsoft you wonder who their chair are, are they run by tazmanian devils?

First rule of business is you don't compete, they knew this and pushed Xbox in to compete with Sony as that's the last thing Sony wanted - or needed. Now their agenda seems to have shifted to making money - but they keep on talking about competeing with the Wii... which leads me to believe that they actually believe that this gaming industry is their industry, or that they have some kind of grasp on it, which would explain why they decided to co-opt a toy company. It’s actually very weird but if any company needs direction it may just be Microsoft, they don’t seem to have a winning business model at all.

Sony is very close to being a mix of Nintendo and Microsoft maybe because of the Japanese nature of the company, but they have this idea that they want to be a major software and now hardware developer in the form of applications, but the PS3 would be their test run at this with XMB and Home – imagine instead of Windows Vista you had Home – exactly. Heck Home is even an OS sounding name – Microsoft must know that if Home takes off the next place it’s going is PC, and Apple’s already worried about it and are trying to push into this industry.

I can see them both mimicking Nintendo because of their run-away success with the Wii, but they don’t realize that the Wii isn’t attacking Sony or Microsoft analysts seem to keep emphasizing that it is, when Microsoft co-opt it’s going to look similar to the mmorpg craze – where you have WoW and then you have everything else.

Microsoft need to find their own strategy either this cycle or next and run away with that – and pray it’s the winning strategy because rule number one of any business is never to compete, copying another strategy or co-opting is competing which is nothing more than self-destruction for a businesses and industries.

I kind of wish personally that all 3 console makers had done something ‘different’ if none of the 3 consoles were alike but they all sold video games, that would be amazing.