America is keeping the X360 in the game. X360 continues to do well in America. Wii is in front but is in a league of its own. PS3 price cut will boost X360 sales on average weekly sales by 40%. Currently X360 sells on average 50 000 sales per week in America this should increase to an average of around 70 000, X360 sales in America.
Europeans buy the PS3, primarily due to anything with Sony's name on it sells in Europe. Applies to all electronics in Europe where Sony is the leading brand and mass advertising and well established brand and Sony brand loyalty. Europeans do not trust Microsoft and there is an anti-American attitude amongst some Europeans. The X360 price in europe lifted the X360 sales from 50 000 sales per week in Europe/others up to 70 000 sales per week, a boost of 40%.
Japanese region where the Japanese have rejected Microsoft and tend to reject foreign companies trying to invade their market. Japanese have chosen the Nintendo Wii in Japan over the PS3 due to Wii having a cheaper price point and suiting Japanese tastes. Last gen it was PS2 over GC in Japan. Now it is Wii over PS3. Times have changed. Sales of X360 has increased significantly in Japan in comparison to the XBox of last generation.
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