"Last October, we increased Xbox console price by $20-$70 in the US," it wrote in a post on Xbox Wire. "We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027."
In other words, we saw Steam Box starting at over $1,000 so we gave up subsidizing our hardware as well.
Is Sony going to wait until after GTA 6 launch for their next round? Steam box and XBox aren't going to have much benefit from GTA 6 at these prices.







