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Microsoft - XBOX |OT| - View Post

Otter said:

"Xbox CEO outlines strategy to prioritise cost-efficiency and exclusive titles over premium hardware"

https://www.gamesindustry.biz/xbox-ceo-outlines-strategy-to-prioritise-cost-efficiency-and-exclusive-titles-over-premium-hardware

I wonder if this might spell a shift in Direction for Helix. The strategy of pushing exclusives again only makes sense if they can have a mainstream approachable next gen option (s)

"We must think about the cost construction of consoles and how we create different plans, partnerships that will allow us to have better distribution"

The partnerships here could be talking about more OEM devices like the Xbox Ally.

"and experiences that we're creating outside of that to reach new audiences."

This is about outside of consoles, eg PC/Mobile.

"We will continue to look at new business models – that's what is needed for consoles rather than just the most premium, high-performance console in the world."

Recognised that a high-end console has no chance of getting a big installbase, but phrasing it as "new business models" doesn't sound like it's just about making a Series S successor to me.

Last edited by Zippy6 - on 10 June 2026