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Manlytears said:

Edit: I'm talking about "going Nintendo"! "All -in" means cutting Steam support! You want to play Xbox? Buy a Xbox console!! Xbox is to become a "must have product", just like 360 used to be in the golden age of Xbox!!

I pretty much agree with this sentiment, although I think of XBOX exclusive as in XBOX store, wherever that XBOX store is.

This would be long term strategy that would initially cost them pretty penny, and would probably have to be decided on higher levels than Asha alone, but would be unified strategy for them that tries to tackle both Sony and Valve.