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I really have no idea, but I’ll share one anecdotal piece of evidence. Last week I went to Target to pick up a plush Bulbasaur for my wife (she fell in love with him while playing Pokopia). On my way back to my car, I walked past a family on its way into the store. The son (maybe 8 years old?) was wearing a Charizard shirt. He pointed at the Bulbasaur and startled gesturing excitedly to his parents. I gave him a thumbs up and kept walking.

So, a 42-year-old man bought a Pokémon plush for his 39-year-old wife and an 8-year-old boy approved. Take from that what you will :P