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Marathon will sell a lot over time, that's the big upside of these premium ongoing games. For example Sea of Thieves sold 1m copies on steam in one month at launch. It's now estimated to have sold around 12m on steam alone(never got higher than 66k concurrent users). If you keep selling in the top 100/200 then those copies all add up to a big number over time.

There's no quick buck to be made, just got to ride it out for the longterm.