Of course there's already people dooming Marathon because the player count on steam went from 125k to 75k but personally I think the demo was the best decision Sony could take, the demo won't only gather feedback to make the experience better but also will help people realice if they want to buy the game or not and if they need a pre order refund or not.
The priority should be for the Marathon playerbase to actually be happy with the game they are getting at release so they stay and buy more stuff inside the game. With an actual playerbase the game can be worked so it can naturally attract more people over time. Of course a game with hundreds of thousands of players is the objective of any service but a game with a price doesn't depend exclusively of it.
The Marathon's miracle won't be to be the next Helldivers 2, the miracle will be to not be Concord lol. The preorders went up on both steam an PS5 after the first day of the demo so I think they are in the right track.
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