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The only correct answer is Sega.

From a consumer point of view, it was the worse crash out because they were the most innovative and forward thinking company out of the “big three” at the time. They were also co consistently putting out absolute bangers on the Dreamcast. Xbox on the other hand has done a great job lately with games but they’re on PC and other consoles.

Business wise, Sega blew Xbox away in terms of crashing out. Not only was the DC quickly discontinued, it followed numerous flop consoles from Sega. The Series consoles might be getting butt fucked by Switch and PlayStation, but they’re still selling good amounts of units. The Xbox ecosystem also generates a lot of money still. Lastly, Xbox isn’t even done yet, there will be another Xbox.

Not really close imho.