XB360 days, I recon it could have.
They would have needed to focus less on America and more on rest of the world though.
Even today, xbox is too invested in US focus.... and at this point, it is too little too late.
Marketing (which isn't US focused)
localisation/voice acting in multiple languages
better translations (not just auto done, via google translate) (like the OS has translation errors, and game titles have errors ect)
Higher support outsides the US.
*we and other forums have had threads like this before. I remember seeing screenshots with translation errors in the game titles, in various languages. Amoung other things. I remember people pulling up stats on translations/dubs for various games of the time, and like Playstation games were typically 2-3 times as many languages with subtitles and dubs, as the xbox equivalents. It shows a lack of effort.
They needed not just match Playstation in these reguards (where they clearly don't)... but exceed them, in these area's.
That is how you take market share, from another competitor. You DO better, and it pays off.
The games where good, but not good enough (clearly, or they wouldn't have sold less hardware overall).
Price is another thing, it is without a doubt, the "easiest" fix/way to win hardware sales.
Xbox could have won, if they were willing to sell XB360 for like 1$.
The thing is, they want to make money too. So they didn't beat Sony when they had a chance.
At this point? I honestly don't think they can.
Like two equal systems, for the same price.
Playstation will sell more off of the brand name itself.
Xbox has to do more, if it wants to win sales, it can't just be "near equal" it needs to be objectively better.
These days Xbox offers less than playstation, and you pay more for it.
(ei. all xbox games are on playstation, while the reverse isn't true. Not to mention smaller things like the dual sense being ahead)
360 day's they should not have been as cheap on using real translators.
They should have focused more on different regions of the world, instead of just US focus (even down to game developement, and genre's).
They should have opened more places for support around the world. It was/is probably still really lacking compared to their competition.
They could have afforded to waste tons and tons of money, buying marketshare by just vastly underselling sony (ei. sell xbox360 for 1$)
IF they seriously wanted to outsell Playstation and own the gaming market and the future of it, they could have done so.
They just didn't push hard enough.
I think like 2-3 weeks ago, I saw a youtube ad for Gamepass.
I can't remember the last time, I saw a xbox ad, that wanted to sell the physical hardware itself.
(I think for Playstation it was around black friday... I was hit a few times with ads/websites announcements)
