PS2 Hardware
PS2 hardware has been declining in the past few years.
FY ending Mar 2007 – PS2 HW declined 12.5%
FY ending Mar 2008 – PS2 HW declined only 3.3%
Therefore, with another year later and the increased uptake of PS3, along with Wii and Xbox 360 competition, I project a decline of another 15%, which is a bit more aggressive than the average decline of the past 2 fiscal years. The profit per console will remain at $10(*) per unit.
A 15% decline based on 13.73 million from the past FY equals 11.67(*) million units.
PS2 hardware = 11.67(*) million x $10(*) profit = $117(*) million PROFIT







