PS3 Hardware
Sony stated that they will ship/sell 10 million consoles this fiscal year. Last FY ending Mar 2008, they have already shipped 9.24 million consoles. I am fairly optimistic that they will beat those numbers.
Therefore for my projections, I will use a figure of 11(*) million consoles.
From the previous threads, the loss per console for the PS3 for FY ending Mar 2008 was $210.50(*) . This was a $270(*) per unit cost reduction from the previous FY.
With more cost reductions, I estimate that another $150(*) of cost reductions and efficiencies will be shaved off from the hardware. I will be optimistic and use an average for the whole year of a NET LOSS of $60(*) per console.
PS3 Hardware = 11(*) million x ($60)(*) loss = LOSS OF $660(*) million dollars
