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JEMC said:

The 5070 dropping in price is great news for us. Not only will it force AMD and its partners to lower the price of the 9070, but it will also make the models below it like the 5060TI and 9060XT to cut its price as well.

Finally a gen when GPU prices fall instead of remaining mostly still or worse, going up!

I'm not sure about how well 5070 sells - I mean, who in its right mind is buying 12GB GPU in 2025, for $550 MSRP no less, is beyond me?

But yeah, actual price wars of the olden days are always a good thing for us, consumers.