| SvennoJ said: "Gen Z are the leading consumers of vinyl, drawn to it for the experience of collecting and listening to physical media as an escape from the digital world." |
That's still a shrinking potential market vs. older generations, though. I dare say it could be more monetized among younger cohorts only because radio is more prevalent among the old.

I wouldn't be surprised if Gen Alpha and beyond are even less willing to engage with physical, as their very definitions of 'retro' are different.







