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SvennoJ said:

"Gen Z are the leading consumers of vinyl, drawn to it for the experience of collecting and listening to physical media as an escape from the digital world."

Physical will shrink further but won't disappear. 

That's still a shrinking potential market vs. older generations, though. I dare say it could be more monetized among younger cohorts only because radio is more prevalent among the old.

I wouldn't be surprised if Gen Alpha and beyond are even less willing to engage with physical, as their very definitions of 'retro' are different.