Price was the main problem at launch, just as it was for 3DS. 3DS had to cut the price from $249 all the way down to $169 just a few months after launch. If Sony hadn't gone for an OLED screen they may have been able to make a $199 price point work.
If they could have offered it at $199, ditched the 3g model entirely and gotten better versions of FIFA it could have been a LOT bigger in Europe. A better launch can snowball and completely change it's fortunes.







