Phenomajp13 on 07 October 2025
3rd party support, no one comes close to seeking partners the way Sony does.
This is also their biggest weakness because these companies don't work for Sony ie once they seek alternatives to making money on other platforms creating competition for PS. As 3rd party support becomes more widespread, the audience for those games spreads out and the platform with the most of this audience becomes the platform with the most to lose. This is why Sony makes those marketing deals, it's to keep the audience buying on PS. Microsoft buying CoD for example was such a big deal because Sony knew the marketing deal and it's advantages would end but Microsoft isn't dumb enough to act like the majority of CoD's audience is on PS.
