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Microsoft - Xbox |OT| - View Post

VersusEvil said:

With that, another service gets added to the unsubscribe list. I don’t see why I should have to pay because YOU (MS) decided to include two other sub services into Ultimate, two services that I’ll never use.

That is not the reason (just a band aid, to excuse the price hike).
The reason is they want people to buy their games.
Mostly just CoD (which is why this is once again happening before a CoD launch).
They must have crunched numbers, and not been entirely happy with the results last time.

That's why they are doing 6-12 months delay of their own games into Gamepass Premium now (instead of Day1). 
(while excluding Call of Duty games, for even longer period than that)

They don't want to give Call of Duty away for free to gamepass users.