That's been the Achilles heel of all chip manufacturers... They claim they are competitive or can beat the Intel and AMD alternative... But it's only in a few edge cases like synthetic benchmarks or something taking advantage of the extended instructions in a few productivity scenarios.
For general purpose computing, AMD and Intel have always been a step ahead of other chip companies... The higher TDP's, wide front and back end with chunky caches backed up by a low latency and quick memory subsystem is hard to beat.

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