All gens are unwinnable for Xbox. If they couldn't pull it across the finish line with the 360 (just barely losing to PS3 at the very end), they can never do it. They simply occupy too much of the same territory Sony does + Japan and much of non-UK Europe doesn't care for MS's hardware for whatever reason. I'm an Xbox guy, these days even more than a Nintendo guy, so this isn't coming from trolling or provocation but just saying it like it is. Wish it wasn't the case, but that's the way it be. Especially lately, there's little to differentiate them from PS consoles or PC. Nintendo has been a mixed bag of late but they've done are great job of finding their niches and leaning more on those.
That's not to say MS can't come up with a sustainable model - personally I think they'd do well continuing to focus on the strength of their GP service, online, and utilizing multiple smart devices/hardware to play their content going forward, where Sony seems more focused on the PS consoles on the TV/home theater more heavily as *the* way to play PlayStation games.
"We hold these truths to be self-evident - all men and women created by the, go-you know.. you know the thing!" - Joe Biden
