From Circana's Checkout service: $100+ income households now account for 43% of US video game hardware purchases, up from 36% just a few years ago.
18–24-year-olds accounted for only 3% VG hardware purchases during the 12-months ending July 2025, down from 10% during the 12 months ending July 2022.
— Mat Piscatella (@matpiscatella.bsky.social) 5 September 2025 at 16:01
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Fahey: "If today's kids and teens aren't engaging with PlayStation, it's very unlikely they'll start doing so as twenty-somethings or thirty-somethings"
Correct. We're seeing signs of this happening right now.
— Mat Piscatella (@matpiscatella.bsky.social) 5 September 2025 at 16:03







