Was this gen unwinnable for Xbox?

[Leynos]

No. You would need to go at least as far back as 2014 and have competent leadership to build up years of trust with gamers and other partners. Xbox never had IPs as strong as the other 2. What Matrick and Spencer did damaged the brand. They could have recovered from Matrick. Sony recovered from the first 2 awful years of PS3. Matrick's bullshit plus 6 years of Spencer's indepitude put Series X in a deep hole before it was even announced. All Sony had to do was not royally fuck up in the announcement of the PS5. They didn't. Series X didn't either, but long droughts. Bad leadership. Focusing on buying everything over forming studios and making strong new IPs. Even tho Sony has been pretty shit post PS5 launch overall. Xbox is up there with 90s Atari levels of shit leadership. 90s SEGA looks better. All they lacked was the MS warchest.