Soundwave said:
Well that's an easy one ... game hardware prices don't go down the same way any more because advanced node processes aren't going down in price. In the past, no one really needed high end nodes day 1 other than some gamers for game consoles/gaming GPUs and that was a small audience overall. Today, AI spend is bigger than some entire large countries' GDP, and then on top of that you have the massive smartphone business with Apple doubling down on having to have the top design node every year ... this has sent process node prices through the roof. The modern nodes are at such a small size (8nm to 6nm to 5nm, etc. etc.) too that the complexity of mass producing those chips has just stayed high. If you thought companies' were going to eat significant tariff costs on top of that, you were being naïve anyway. That was never going to happen. Tariffs are a tax the consumer pays largely. Plain and simple. |
You're mostly right, but you are ignoring that "eating the cost" is not without its benefits. For all we know, selling at a higher loss could be much more profitable to Sony in the grand scheme of things. Playstation gamers spend thousands of dollars per generation, so losing "$50 or $100 more" per hardware unit might lead to higher profits thanks to those who otherwise wouldn't buy an expensive PS5 (and don't have a PS4). It's a question of "how many new players can I get via a cheaper PS5?". Sony surmised that the realistic increase in players is not worth it, but other people will have different opinions.
I'm pretty sure Sony also commented that they significantly mitigated the US tariffs issue through similar means to Nintendo. And we have no clue what the orange clown will end up doing. As far as China, most of what he does/says seems like bluff and scare tactics. I hear he extended his "tariff pause" against China by another 90 days. I expect a lot of backtracking. But by the time it happens, many of us will have accepted the price hikes, and this is what those companies are betting on.
Nevertheless, I hope we'll get an alternative to TSMC and Samsung in the not too distant future. If the west wasn't hellbent on containing China, I imagine SMIC would be joining that race in less than a decade, and force everyone to lower their prices.








