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I would say Nintendo, because of innovation. They have this approach to the integrated hardware/software experiences that really defined gaming for so long.

The D-pad, Shoulder buttons, 2/4 Splitscreen, 3D control stick, rumble, waggle controls and then make games that use these features in an optimal way giving new gaming experiences.

It's really hard to pinpoint Nintendo's best game. My personal favorite one is Super Mario Allstars (I know this is cheating a bit), because it's the best versions of iconic games.

More objectively I could argue Ocarina of Time. It has the highest MetaCritic score of all time for a reason. It was something truly magical when it released back in 1998. Nobody thought something like this was possible at the time, but it was.