Ryuu96 on 30 July 2025
Few years ago Phil Spencer said Game Pass accounts for 15% of their overall Content and Services revenue. He said he didn't think it would grow bigger than that. Now it accounts for *nearly* ~23% of their Content and Services revenue. So it has grown by roughly 8% in just under 3 years. More than Phil's expectations at least, since he believed it would remain at 15%.
Game Pass at "nearly $5B annual revenue" puts it at ~21% of total Xbox revenue, and ~23% of Content & Services
It used to be just 15% according to Phil Spencer back in 2022
theverge.com/2022/10/26/23425029/microsoft-xbox-game-pass-profitable-revenues
— John Welfare (@johnbp.bsky.social) 30 July 2025 at 23:17
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Last edited by Ryuu96 - on 30 July 2025
